{"id":8481,"date":"2019-06-12T08:00:13","date_gmt":"2019-06-12T08:00:13","guid":{"rendered":"https:\/\/getgoldn.com\/?p=8481"},"modified":"2021-07-08T15:38:29","modified_gmt":"2021-07-08T15:38:29","slug":"which-is-better-for-your-community-organic-seo-or-ppc","status":"publish","type":"post","link":"https:\/\/getgoldn.com\/which-is-better-for-your-community-organic-seo-or-ppc\/","title":{"rendered":"Which is Better for your Community: Organic SEO or PPC"},"content":{"rendered":"
Allocating your digital marketing budget can be difficult if you\u2019re not sure which approach to take. Should your community focus on cultivating organic Search Engine Optimization (SEO) or just buy your way to the top with a pay-per-click (PPC) campaign? The decision between SEO and PPC is often a difficult one. Is there a right or wrong answer? Could it be both? In order to make this decision, it\u2019s important to understand the pros and the cons of both SEO and PPC.<\/p>\n
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Organic SEO consists mainly of optimizing individual web pages to enhance their position in the naturally occurring Search Engine Results Pages (SERPs). The object of organic SEO is, simply put, to make sure search engine crawlers can see and understand what is on your web pages so that they will rank your page higher than the competitors.<\/p>\n
While the search engine algorithms and policies might change often, the basic tenets of organic SEO remain the same; it\u2019s about providing the search engines a website that properly explains what your community does and provides helpful content to both online users and crawlers. This involves utilizing clean code when building the site and most importantly, using search-friendly content that appeals to online users and online crawlers.<\/p>\n
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Search engines like Google offer the ability to purchase clicks from online users using their Pay-Per-Click (PPC) marketing. PPC allows you to quickly acquire search engine traffic by paying or bidding for keywords related to the services that you offer at your community. Once you choose your keywords and start running these advertisements, you\u2019ll see your site at the top of Google\u2019s SERP. The cost per click depends on the number of searches that are performed using that keyword.<\/p>\n
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Because the senior care industry is so competitive, it actually makes sense to have a mix of both organic SEO and PPC in your marketing plan. Short-term, a well-structured PPC campaign often leads to the best results for your community. But long-term, it makes the most sense to invest in building up organic SEO.<\/p>\n
You may have noticed that both SEO and PPC each had the same con: time commitment. In general, whether you\u2019re optimizing for organic SEO or managing a PPC campaign, you\u2019re going to need to commit a lot of time and resources to make sure it\u2019s worth the investment. At Goldn, our experts have the skill and knowledge necessary to create a marketing plan designed to produce a positive ROI that includes organic SEO and PPC management.<\/p>\n
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Let us concentrate on your search engine marketing so you can focus on providing the best possible care to residents. Call (888) 482-6691 ext. 1 to speak with a member of our team or email sales@getgoldn.com to request more information about how Goldn can help your community.<\/p>\n","protected":false},"excerpt":{"rendered":"
Which is Better for Your Community: Organic SEO or PPC? Allocating your digital marketing budget can be difficult if you\u2019re not sure which approach to take. Should your community focus on cultivating organic Search Engine Optimization (SEO) or just buy your way to the top with a pay-per-click (PPC) campaign? The decision between SEO and … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":8753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,20,21,22,23,24,25,26],"_links":{"self":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/posts\/8481"}],"collection":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/comments?post=8481"}],"version-history":[{"count":0,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/posts\/8481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/media\/8753"}],"wp:attachment":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/media?parent=8481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/categories?post=8481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/tags?post=8481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}