{"id":8304,"date":"2018-11-01T15:44:23","date_gmt":"2018-11-01T15:44:23","guid":{"rendered":"https:\/\/getgoldn.com\/?p=8304"},"modified":"2021-07-08T15:45:41","modified_gmt":"2021-07-08T15:45:41","slug":"online-review-sites-vs-referral-sites","status":"publish","type":"post","link":"https:\/\/getgoldn.com\/online-review-sites-vs-referral-sites\/","title":{"rendered":"Online Review Sites Vs. Referral Sites"},"content":{"rendered":"
Online directories are comprehensive platforms that allow users to learn about and directly contact businesses. In the senior care industry, there are generally two types of online directories that users will come across: referral sites and review sites. The most well-known referral sites are \u201cA Place for Mom\u201d or Caring.com. Sites like these are generally gaited, meaning they require the user to sign up for an account to view a full profile. On the other hand, review sites like Google+ Business or Yelp require nothing from the end user to read reviews or get information.<\/span><\/p>\n In the senior care field, referral and review websites have become popular sources for those hoping to find and evaluate senior living options. In the past however, most senior care facilities worked with one or two referral sites in hopes that that would be enough. As a result of that, review sites were ignored. Today, more and more facilities are starting to treat their listings as an extension of their website. Not only because they are free, but because in many cases viewing listings in an organic search result will be the first interaction that potential residents will have with your business.<\/span><\/p>\n Below we\u2019ve outlined the various pros and cons of using referral sites and review sites so you can decide what\u2019s more important.<\/span><\/p>\n Choosing a residence can be a difficult process. Referral sites provide assistance in narrowing down the choices. <\/span><\/p>\n While assisting users in narrowing down their choices can be helpful, it can also end up costing your business in the end. <\/span><\/p>\n While online reviews may seem like a small piece of the bigger picture that makes up your online presence, more and more users are relying on these sites when deciding what assisted living facility to choose. <\/span><\/p>\n <\/p>\n <\/p>\n Review websites are in the business of providing users with the most accurate information to help them make a decision, but there can be some negatives.<\/span><\/p>\n <\/p>\n <\/p>\n The most important thing you can do is to have a plan in place to generate online reviews to improve your visibility in the search results. Although the internet has transformed marketing in many ways, some things remain as reliable and consistent as ever. One of them is the power reviews. Building up your online reviews and taking control of your communities online presence will allow you to manage your leads internally and not risk losing them to competitors. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Online directories are comprehensive platforms that allow users to learn about and directly contact businesses. In the senior care industry, there are generally two types of online directories that users will come across: referral sites and review sites. The most well-known referral sites are \u201cA Place for Mom\u201d or Caring.com. Sites like these are generally … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":8778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/posts\/8304"}],"collection":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/comments?post=8304"}],"version-history":[{"count":0,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/posts\/8304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/media\/8778"}],"wp:attachment":[{"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/media?parent=8304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/categories?post=8304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getgoldn.com\/wp-json\/wp\/v2\/tags?post=8304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Referral Sites<\/span><\/h2>\n
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In the end…<\/span><\/h2>\n