How to Market to Generation X: The Forgotten Generation

In a time when many Generation Xers (Americans born between 1965-1981) are becoming the family caregiver to their baby boomer or silent generation parent, the senior care industry is still finding it difficult to market to them. This generation is considered the “forgotten” one because most were heavily impacted by family instability in childhood and … Read more

Need more reviews? Here’s what NOT to do.

Online Reviews heavily influence consumer decision making and they have an impact on your community’s local search rankings. By making the effort to increase your quantity of online reviews, your senior care community can improve ratings, strengthen reputation, and get a better idea of what people think about your community. If your business wants to … Read more

Improving Online Reach through PPC and Reviews

Because more and more older adults reaching retirement age, the senior living industry is very competitive right now. McKnight Senior Living’s helpful blog recently outlined some things you can do to improve your sales efforts, but they really only touch on things you can change internally or in the local community. That’s why we thought … Read more

Online Review Sites Vs. Referral Sites

Online directories are comprehensive platforms that allow users to learn about and directly contact businesses. In the senior care industry, there are generally two types of online directories that users will come across: referral sites and review sites. The most well-known referral sites are “A Place for Mom” or Sites like these are generally … Read more

Searching for Senior Living: Part 2

Looking for Part 1? Click here. Phase 2: Shopping Around After someone has done their initial research and narrowed down the type of care they want, they will begin searching for senior living options in a specific area. This is called a local search, which may look like “Senior Living near me” or “Assisted Living … Read more

Searching for Senior Living: Part 1

Approximately 76% of baby boomers who are searching for senior care are looking online, and they’re primarily using Google. We know that this Boomer generation is tech savvy and comfortable doing research on the web. So now that they are starting to search for housing options for their parents or elder family members, it’s important … Read more

3 Positive Impacts of Online Reviews

What is the first thing a potential resident will see when they Google your senior living community? They see the star ratings and reviews in your Google business page on the right, then they’ll see reviews from third party lead referral sites—like “A Place for Mom”—which are often gated and require the user to set … Read more

4 Steps to More Online Reviews

It’s worth the time and effort to ask for a review. Online reviews are important for your business because families searching for your services rely on other opinions to make a decision. It is also beneficial for improving your search ranking—a win-win situation. When asking for reviews, here are a few things to think about: … Read more